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Thu, Dec 1, 2005


Companies & Industry: “Two-wheelers maker Kinetic Motor Company (KMC) is all set to enter the US and the western European markets with its scooters and bikes. The company is planning to export seven Italjet bikes and scooters to these regions in two phases. The group already exports mopeds to the US.

Kinetic Motor has acquired the global manufacturing and marketing licence from the Italian motorbikes maker Italjet for its bikes. The company will export these bikes on behalf of Italjet, and it will share revenues with the Italian company in the form of commissions and royalties.

In the first phase of the exports agreement, beginning April 2006, KMC will launch three bikes – Millennium (165 cc), Jetset (135 cc) and Dragster (100 cc). In the second phase (March-April 2007), the company will export four motorbikes – Jupiter (250 cc), Formula (100-125 cc), Velocifero (50-100 cc) and Torpedo (100-125 cc).

On a preparatory level, the company had participated in the last week’s Milan auto fair, as its first stride towards attracting distributors for the US and the western Europe, including countries like Italy, the UK, Ireland, Germany, France and Spain.

“We are in the process of identifying distributors in the US and the western European markets covering 15 countries. In the first phase, KMC aims to export 20,000 bikes. In the western Europe, we will price our bikes in the range of € 1,000-2,500. The same bikes are currently sold by European bike makers for € 2,000-3,000. This will make our bikes more cost-competitive,” said Sulajja Firodia Motwani, joint managing director, Kinetic Motor.

Currently, KMC exports its scooters and motorbikes to markets such as South America, eastern Europe, Africa and Asia. Exports currently contribute 7-8 per cent towards the company’s overall sales.

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