Print ads done RIGHT. Bravo Vespa Australia!

Thu, Apr 2, 2009

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TheCoolHunter, in the UK, stumbled across this print ad for Vespa Australia last year and I think it really get’s the job done.  There’s no half nikked chicks on scooters.  There’s no poorly placed photoshopping of the scooter on a beach somewhere.  There’s no shot of the scooter surrounded by a bunch of nonsensical tech embellishments.  As a matter of fact, there is NO SCOOTER AT ALL!  Still this ad communicates perfectly the idea of “breaking out of the gridlock with a Vespa”.  Hat’s off to you Vespa AU!
Thanks to @samcarew for the scoop via Twitter!

13 Responses to “Print ads done RIGHT. Bravo Vespa Australia!”

  1. Craig Says:

    Nice ad!
    Vespa and Genuine are about the only companies out there who know how to market and advertise.

    Reply

  2. Jeffraham Prestonian Says:

    Of course, I wouldn’t advocate lane-splitting even in places where it is legal…
    .

    Reply

  3. VDubJer Says:

    Hmmm, good concept, but in Australia they drive on the left. Is someone trying their hand at being an ad designer?

    Reply

  4. Paul S Says:

    I can just see a car door opening :(

    Reply

  5. Anonymous Says:

    They drive on the right in Australia?!

    Reply

  6. Anonymous Says:

    Yep, they drive on the right, just like in Japan and England. That’s why they can get Japanese domestic cars with right-hand drive. That is a great ad. Where is lane-splitting/filtering allowed?

    Reply

  7. VDubJer Says:

    Ahhh! We’ve been played! I completely got sucked in…April 1st is the post date, dudes!

    Nice.

    To be clear, in Australia, England, and Japan, traffic passes you on your right. Thus, you drive on the left side of the road (right side of you car interior). : )

    Reply

  8. Joel Says:

    Truly an amazing ad if only it was real….

    Reply

  9. Leo Says:

    India, Bermuda, just about all of the commonwealth drives on the left. And I don’t mind the half naked chicks myself.

    Reply

  10. Leo Says:

    And there’s a Pontiac Grand Am in the foreground. NORTH AMERICA ONLY! Trust me, I know this….

    Reply

  11. Blue Mark Says:

    It was just flipped for the non-Commonwealth market …
    Vespa Ad

    Reply

  12. scooter Says:

    LOL! Great ad!!!

    Reply

  13. mothy Says:

    Can someone link to a high rez version of this pic?

    Reply

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