Daelim parts are a GO!

Mon, Jul 26, 2010

News


Most everyone knows that Daelim no longer has representation in the USA.  It’s a long, sad tale… much too long and sad to  go through right now without updating your Zoloft prescription… BUT, if you are one of the downcast Daelim owners looking for parts, Joel Martin may have just what the doctor ordered!  Check out the video, search the site and ask your dealer to get the parts in for ya!

12 Responses to “Daelim parts are a GO!”

  1. Michael Says:

    Too bad everyone in the industry knows how much of a douche Joel is and how bad MRP is run. Good luck!

    • Carlos Says:

      Exactly. Recently ordered parts from MRP, you know, to give them a try. Horrible experience. Received parts I didn’t even order and was missing the parts I wanted. BTW, Daelim owners should just quit throwing money at their turds on wheels and buy something worthwhile.

    • Jeffraham Prestonian Says:

      Well, I dunno if my experience was unique or not, but my shop asked me to place an order to MRP for a set of Dr. Pulley slider weights. The salesperson on the other end verbally started twisting my arm, trying to get me to order more than that. Gee whiz, guys, if you don’t want a $40 order, don’t take it. I’m sure I can find these somewhere else, y’dig?
      .

  2. Todd Says:

    Why does Joel always wear sunglasses? It must be real bright in that warehouse. Good for Daelim owners!

  3. Kevin Says:

    I like this site for Daelim parts better.
    http://www.ezridemiami.com/cubecart/index.php

    They saved my bacon earlier this year when I needed a new key set for my S2-250. Customer service was excellent. It might take a while to get the parts because they are being shipped from Korea, but they can get ANY part you need for a Daelim scooter.

  4. Tim Says:

    As a Daelim owner, it is always good to have another source for parts. Sebastien, who was the parts guy at Daelim USA when it was up and running works at ez ride miami so he knows his way around Daelims. He also has experience working directly with Daelim Korea.
    And I wish someone would tell the story of Daelims demise as the scooters themselves seem solid.

  5. Tim Says:

    I recently ordered Daelim parts for my Delfino. I used these guys:

    http://www.ezridemiami.com/cubecart/index.php

    They are very friendly and they even sell to the public!
    They even have parts fiches for all the models.

    -Tim

  6. Steve Guzman Says:

    Wow! Lemme see if I can address some of your messages.
    1) Daelim’s demise – Really, this requires a “behind the music” sort of video… it’s a tale of broken trust and the theme song is Steve Miller’s “Take the Money and Run”.

    2) I don’t have any long term tests on Daelim, but my opinion of the short term tests were that the Daelim product was a solid, well engineered machine. Maybe we can get some feedback from others on that. I had actually been bugging Daelim Korea to get the brand back in the USA (with the B-Bone), to no avail. I hear the Korean economy is already in dire straits (more so than here). If I had been burned once and I’m now trying to stay afloat in a broken economy, I’d also have second thoughts about getting involved in a country that doesn’t sell a bunch of scoots. We’ll probably see Daelim reenter the market around 2013 or 2014… after gas touches $4/gal again.

    3) Joel. MRP’s got the same issues that everyone in the scooter industry has. If you talked to every dealer, you’d find someone to criticize every manufacturer / distributor out there. Unfortunately for Joel, he’s an easy target. Is it his Miami swagger? Is it his long history and the untimely demise of Malaguti? Is it his decidedly cheesy advertising? Who knows. But I know that Joel has been evolving over time and I know he’s staring to see the world outside of Miami. I’m not going to say that his sales people aren’t trying to “do their job”… perhaps a bit “better” than they should be, but I think Joel takes the feedback to heart and reevaluates his business model daily… I don’t know why he wears sunglasses in the warehouse, but I suspect it’s a Miami thing. :D

  7. Michael Says:

    Dang Steve, do you have some kind of vested interest in MRP??? Joel and MPR don’t deserve your attempt to justify his bad service over the years. Selling rare parts is one thing… providing dealers with horrible service and treating them like shit is not an acceptable attribute for a distributor. Post a poll to see what people think of them….. I think we all know what the answer will be. I’d bet my house on it!

  8. Steve Guzman Says:

    :D – HAHA! No, Mike, no vested interest here and I’m not trying to justify anything, I’m just glad that we have options here in the USA. We need the competition. We need Scooterworks and believe it or not, we need MRP. The competition helps to keep prices in check, expands availability and hopefully inspires improvement. All I know is this, I don’t envy any distributor’s position right now… the idea of sitting on MILLIONS of dollars in inventory and not being able to move it quickly is a scary position to be in.

    Thanks to Joel for sharing the video and thanks to ALL of you for participating in the discussion. At TheScooterScoop we welcome and appreciate you sharing your experiences and opinions and will never censor anyone’s comments (unless they are spam or are waaaay off topic).

  9. Steve Guzman Says:

    To keep this from turning into a flame war, I’m going to give Joel an opportunity to respond and close out the comments for now. Thanks again!

  10. Joel Martin Says:

    Miami is a sunny place….(All the shades I wear are available for sale from one of our dealers or an online shop they are all Bertoni from Italy, we also have the new “Vespa” sunglasses which you can buy at a Vespa dealership or you can see them on MRP site – Thats the secret why I wear them. I’ve probably sold 100 sunglasses because someone has seen me somewhere with a pair and asked about them.

    Well let me just address a few points here.

    DAELIM IS NOT JUNK –
    Daelim is a fantastic brand and sadly the US distributor closed due to the downturn, GE Capital pulling financing, and several things I can’t comment on. Let’s just say it happened to a lot of companies this was not the only brand. We walk a fine line when replying to the public, pro-summers, and stores because this is an online forum, but because its Steve and I’ve taken a more active role this year at consumer events I will give it the best reply possible.

    I am glad to see the link to EZ Ride, they are one of our clients. Sebastian is a great guy I know him personally from many years when he was at Ducati Miami, then an employee at Daelim, and now the rental shop on South Beach EZ Ride which is also one of our clients and a good store to go to. They do sell Daelim parts and they are an excellent source for retail purchases.

    We took over seven companies in the last 18 months. It’s been an insane process. I see this as a service to riders and the community n general. Daelim adds to these offerings and the company is not going anywhere it’s a staple of Korean exports much like S&T Motors – HYOSUNG and Korean product is just as good as Taiwanese, most Americans already own a Korean product and don’t even know it.

    In this business you tend to hear more of the negative feedback than the positive, the guy who has been waiting on a part for a year to sell his Daelim or the store being sued for a lack of lemon law compliance doesn’t care, he’s just happy MRP has the part. Daelim has tried selling parts to several stores in the USA, but let’s be honest a store can’t do the volume a distributor with a warehouse does to make this cost effective. That’s why MRP is a good solution to this problem and it brings the prices down for the dealers overall. We sell to over a 1,000 stores in North and South America.

    Regarding MRP – My goal for the last five years has been to build the largest Twist N Go parts warehouse in the USA and we have done that. We have been ahead of the curve on many fronts and often imitated the good side of the business is we have also helped people. There are hundreds of riders out there whose bikes are back on the road thanks to MRP because we purchased parts or took over a failing distributor. These people ride everyday thanks to the hard work of our employees and Loyal dealers. We just got several SYM HD200 riders back on the road because we sent them pistons by express mail. I don’t see 30 comments on here from Carter dealers happy because we were the only solution to them last week.

    Regarding Stores- I talk to every store owner directly. It would be nice if when people “Claim” to have ordered from us or to work at a dealership they can say what store they work at and their name the same way I’m not afraid to post that info. You can call me or better yet I will contact you directly. I am always available by email. I will be more than happy to reply to any issues one on one privately. The internet is a fantastic place to communicate, but 90% of what you read is a rumor or a mean spirited lie. This often compounded by the anonymous nature of comments. We are also in an industry where employees get paid to post fake postings. Nothing I can do about that and I know of several competitors / stores that do this.

    Regarding Distributors and Stores Closing:
    Most of these brands are not “junk” it is just a market reality that the industry has fallen over 60%. Daelim is not junk it was just the market. The big falling out of 2009 is actually a good thing in some regards. I am happy to see some fly by night and Wall Street guys loose their shirts and get out of the scooter business. So there are positives and there have been negatives – I am sad to see what some other distributors have resorted to like stealing suppliers, factories desperate for sales going directly to clients or to competitors, offering money to factories we work with to go around us, etc…. It brings out the best and the worst in people. I am sad to see stores suing distributors and many cases if some this came to light you wouldn’t think so highly of some of your online stores, but like any business there is a dark side to all this. It’s Business. Some stores had to close because they were run by downright bad people who violated every ethical law from submitting fake warranty claims to setting distributors up to get sued. I will be honest I am happy to see them go away.

    Let’s share a story so that you see where I am going with this. We took over one distributor that when they went bankrupt last year where I read the employee file of one particular position whose job it was to go on message boards and post fake “consumer experiences” on their scooter brand. This was a $10 an hour job just basically going on every message board with 20 different aliases to put fake reviews on their brand, and negative reviews on the competition ( of scooter brands anyone with half a brain knows are better ) one of the fake reviews was on MRP and how our parts were junk. I find it amazing that when I imported “Malaguti” from Italy there were always people online saying “Malaguti” was junk and to this day I have dealers calling wishing we would bring the bikes back. The employee who worked there now works for another distributor in the industry and I saw him at a trade show earlier in the year. I don’t shy away from these things so I asked him about this and his reply to me was “My boss told me to do it and you have to do what you have to do to pay the bills.” = He’s lucky I’m friends with his new boss. That’s the type of people that sometimes make their way to the scooter business and I know where he works now. Would it make any difference if I revealed who he was? Probably not, it would just cost someone his reputation and he would hate me forever, but he knows better now than to talk ill of us. So I have to ignore these things and focus on what we do right, but the Scooter Scoop to me is one of the few positive outlets in the business in the US so this site deserves a full reply.

    Steve the owner of the Scooter Scoop is one of the most positive people I have ever met in the industry. When you see what he has done for this site, it encourages people like me to do a better job and reach out. Sometimes reaching out is a good thing, sometimes its not. He is straight up an all around nice guy. What you see is what you get, I can only wish half the people I met online turned out to be like him and I fully support his site and any project he does because I know it will be sincere and it communicates a love for all things on two wheels. He inspires us as a team and everyone at MRP visits this site. We do stay away from commenting on online chat rooms because no matter what you say there will always be anonymous “nay sayers” and people who have claims. Many of the postings on message boards and even on this site tend to be negative and that’s just a sign of the times we live in. If anything I would like more feedback on how we can do a better job or how we can focus on working with the dealer base without compromising our mission statement. We will continue to help the site with anything Steve needs or any news he deems worthy of sharing.

    Right now MRP is by far the largest Scooter Parts distributor in the USA – hands down. we have 12,000 SKUs, nobody and I mean not one company has that many SKUs for scooters. Our closest competitors might offer 3,000 and some of these guys were our clients at one point. That’s the reality you should be looking at. We are not the biggest in sales because We don’t sell to the public, maybe we should? Given that stores don’t stock like they used to I am probably making a mistake by not opening our own store, I question myself on this all the time, but for now we don’t. We are focused on growing and expanding our offerings. Today alone we drop shipped 3 Daelim parts online, I got to the office, saw the online orders and consumers in 2 to 3 days will have the parts they are waiting on. Many of these riders won’t even know MRP was involved because the package will have the name of the store on it, not ours. So you see we rather be behind the scenes.

    The situation is still pretty bleak out there. Not a week has gone by in 2010 without a store closing, but there are bright spots and as a company we are focused on those bright spots. We just saw Vespa of Oceanside close and they were a dealer the owner had three locations. I don’t anyone understands online when these stores close it’s a couple of hundred thousand dollars being sent back to all the vehicle suppliers and distributors. So we have to focus on the big picture. Everyone does in this business. The store that buys $10,000 a year from MRP keeps us open and I hate to say it the guy that wants to buy $50 a year and return $25 they are often not profitable for us to do business with. Some distributors take a different approach, is it better, some think so, but you also need a larger company to deal with 50 phone calls from stores that buy $50 a year. Not trying to be cruel or mean but it’s the simple truth.

    We do have a lot of stores that do not meet our minimums and this has been a huge issue in 2009 – 2010. Mechanics and shops that did not buy in over 12 months and suddenly a Diamo or Italjet comes in and we are the only people with the part. I will be perfectly honest I will refer them to a stocking store that is a loyal client or I will remind them of our minimum buys. They seem to have no problem buying retail when they have to, but I hate the fact that stores that are not qualified MRP dealers can claim they are. If there is a better way I am open to any suggestions, but I don’t think there is. We are in the Just In Time world. This is the reason why Mom and Pop shops keep closing and outlets like Pep Boys, Motorcycle Superstore or Dennis Kirk get bigger.

    I will use the example above of someone ordering one part. If I see a client who hasn’t met our minimums in a year and they want to be a dealer it’s my job to make sure they buy. Parts Unlimited has a $5,000 minimum per year that’s why they stay in business, a lot of people don’t like them, but they are the best for that same reason. It is a two way street, if you don’t like the part you can send it back. However, if you don’t buy all year and then you only need one part how is MRP supposed to stay in business when stores only want one part every year? We can’t so we have to hold the line as a business.

    It’s the Catch 22 of the parts business. Many companies have minimums and MRP is the ONLY distributor in the USA in this business that doesn’t sell to the public, our interest has always been for the dealers to stay in business. Many dealers appreciate that, most consumers do not. Some scooter parts distributors sell to the public directly and send catalogs to consumers. Our mission statement is we don’t take business from stocking stores we send it to them. Ask a dealer who has lost business to his distributor this year and he will privately tell you how people come in to the store, try on a jacket and then go to the distributor website and buy it for the free shipping or discount email they get. They secretly hate it. We have the opposite approach we help the dealers sell online as long as they do the tech support, we don’t take business we give it. Thats the reason we have minimums, Ford has them, Daelim had them, MRP has them. I see no reason why I can’t enforce the policies that have worked for us to survive the downturn and grow. We cannot make everyone happy, but we try our best in this uneasy marketplace.

    If you have an issue you can email me or contact us directly. I don’t go online and point out how many stores want to buy $40 a year or give us bad checks, but the reality is most stores close because of this mentality, they live in the Just in Time era.

    I feel for the stores. They now have to compete with Ebay, factories in China selling online, distributors in the US stabbing them in the chest selling at dealer prices whenever they feel the pinch to consumers, drop shippers without stores, and I get at least 10 applicants a week working out of their moms basement wanting to sell online and when I refuse to sell to them they go online and put our company down. I could care less. Everytime I turn down one of these teenagers opening a shop in his garage selling on Ebay I end up creating someone who goes online and posts negatives on MRP, they tell us they can buy the parts in China and that if we don’t sell to them they will badmouth us. Nothing I can do about that, its the reality we live in.

    We strive to do a better job. There is always room for improvement. I do see that DAELIM is a brand with the potential to return to the market and I do not think its “junk” only an uneducated person would say that when the company was once part of Honda Japan. Should new investors come in and bring it back to the USA MRP will be here to help the new importers.

    If you have any questions or need to find a local shop contact us. I am not a licensed mechanic nor do I have a retail license, but if I can help you in any other way I will. I promise that anyone that contact us will be referred to a dealership that will take care of you and if they don’t we will find one that will.

    The one think I ask is that you stay positive in life, I think helping dealers / consumers with Daelim parts is a positive. It does fill some people with envy and hate as we grow, but focus on the good things. If you are a store stocking and working with us, I return the favor tenfold with leads, clients, and when people call I send them your way. That’s all I can do as person everyday.

    Joel @ MRP