TheScooterScoop

Washington Examiner: Business: “The four drivers on shiny silver scooters rounded the corner of Seventh and H streets in Chinatown early Wednesday looking more like a fleet of nerds headed to work than a national advertising campaign.

The four Vespa E24 scooters zipping through Northwest were towing – on custom-designed matching trailers – five-foot images advertising Abbott Laboratories’ two new diabetes medications.

The campaign, the company’s first in the District, coincided with the first day of the American Association of Diabetes Educators meeting at the D.C. Convention Center.

Blake Wirht, co-founder of Los Angeles-based Scooter Media, said his company is the first mobile U.S. advertising company to use scooters, which are less cumbersome and more versatile than trucks towing full-size billboards. The scooters also allow quicker stops in smaller places and can target a more specific audience.”