News-Miner – Past News: “When Vespa realized the motor scooters they designed for 20-year-olds were being bought up by boomers, they were initially caught off guard. Then it made perfect sense. Boomers passionately seek out an active and fun lifestyle. The only thing missing from the scooters were high quality leather seats and chrome accessories.
Vespa quickly obliged, and predicts with the right marketing, boomers will soon account for a third of its market.”
Thu, Nov 17, 2005
News