Business: “U.S. scooter sales rose to 84,000 in 2004, up from 12,000 in 1997.
But there’s no discounting the ‘the Harley thing,’ a culture of black vests, orange-lettered logos, bandanas and the aura of a little rebellious rebel-like behavior.
That’s made Harley-Davidson a brand that finds itself on just about anything from watches, to ashtrays, children’s clothing, music CDs and of course, motorcycles.
It’s right up there with Coca-Cola and Nike.”
Tue, Nov 22, 2005
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