TheScooterScoop

It’s starting to look like plastic scoot riders in the south are all drunks. I’d be curious to look at the percentage of scooter owners with DUI’s in the southern states.

commercialappeal.com – Memphis, TN: Columnists: “From a marketing perspective, it’s a pretty clever approach.

Ron Katz of Memphis Scooters is targeting a niche audience: drivers who have lost their license because of DUI convictions.

Katz says you don’t need a license to operate a scooter. Last week, he started running newspaper ads with the headline: ‘DUI? We have a ride for you!’

So far, he says he’s heard from at least 10 DUI offenders interested in buying a scooter.

‘If we could open up across the street from the courthouse, we could do some great business,’ he says.

For $2,161.38, Katz will send a convicted, license-less drunken driver home on a Kymco ZX50, equipped with a restricted engine that allows the driver to go no faster than 30 mph. At that speed, Katz says, it’d be pretty hard for a sauced-up scooter driver to hurt or kill anyone. Of course, he also sells the scooters that go faster, but those aren’t the ones he’s marketing to the drunken drivers.”