TheScooterScoop

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Kinetic Motor launches Blaze – Sify.com: “Blaze is the first launch from the seven-vehicle Italiano series that Pune-based Kinetic Motor Company acquired from Italian two-wheeler major Italjet Moto.

Priced Rs 49,990 (at about US$1,200 if I did this right… is that Rupees?), Blaze, with a four-valve engine with nearly 12 bhp, is now available here and in Pune and Goa, the company�s Managing Director Sulajja Firodia Motwani said.

She said the national launch is slated next month. The company has targetted to sell 36,000 to 40,000 units of Blaze in the first year that would add Rs 150 crore to Rs 180 crore to its turnover. Two more models of the Italiano series would be rolled out in July and December this year, and an equal number next year, she said.

Sulajja described the Blaze, fully manufactured in India, as a ‘category-creator’.

The company expects Blaze to start ‘next revolution’ for Kinetic, she said and recalled the launch of the Luna in 1972 and automatic scooter in 1984.

She said that Kinetic, a late entrant into the motorcycle segment, suffered huge losses due to ‘cut-throat competition’ but added that Kinetic would continue to be in the motorcycle business.

Kinetic said Blaze offers several features like front telescopic shocks, twin rear shocks for extra stability, 12′ tyres, protective front shield, comprehensive instrumentation, and split seat with large under seat storage space.”