His Mission: Freeing Men From the Rack – New York Times

Tue, Nov 22, 2005

News

Just a quick reference to Lambretta. Oi! I gotcha bloody suit!

His Mission: Freeing Men From the Rack – New York Times: “To help them along, Mr. Daswani takes out advertisements in major newspapers, including this one. A recent ad proclaimed ‘a fitting end to the ill-fitting American suit.’

‘Would you rather pay the same sum for a single, off-the-peg, chain store suit cut by a computer and sold to you by a spotty boy who thinks side vents are to be found on a Lambretta scooter,’ it read, ‘or for two bespoke, custom-cut, hand-stitched suits, measured and sold to you by a man for whom suits are a lifetime’s passion?’ He writes his own ads.”

*This would have been cooler if THIS were the rack he was freeing men from.

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