The Times of India (business) – Two-wheeler majors bet on scooters

Mon, Jul 16, 2007

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Just had to post this story. Just when we thought that India had finally gotten too big to ride on cheap little scooters and stopped making the Chetak a standard dowry gift, it turns out that the demand is actually growing.

So, how does one of India’s top-dog manufacturers keep up with demand? They team up with one of one of Asia’s top-dogs, SYM. In this story, we are led to believe that Kinetic/SYM might even have something in store for the Americas in the future.

Here’s a nibblet from the Times of India:

“Under the three year technical tie-up with SYM, Kinetic Motors will launch two scooters that will sell in domestic as well as global markets under the Kinetic SYM badge and will cater to the growing demand from young college-going girls,” says Sulajja Firodia Motwani, MD, Kinetic Motors.

If this you’re interested in beginnings of this “As The World Turns” relationship, you should click on the title link read more about their first kiss.

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One Response to “The Times of India (business) – Two-wheeler majors bet on scooters”

  1. Rahul Says:

    Yeah you bet steve… And get this, millions of Indian rupees are going to be spent to campaign for the SYM numbers… They have just signed up a dusky, lithe cleavage toting actress who only knows how to keep the bare minimum covered!
    Awesome going for us…. And thanks for rubbin it in buddy.. I owe you (a cold) one!

    Reply

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